This is a seminar or other presentation that takes place on the Internet, allowing participants in different locations to see and hear the presenter, ask questions, and sometimes answer polls.

Benefits include:

Direct contact with our target group- Reach and engage a very specific target group. Allow participants to ask questions, or pose questions of our own to the participants. Thanks to the interaction during a webinar we gain insight into our target group. We can really get to know our audience, unlike during lower-quality webinars or physical meetings and events where attendees often merely listen passively.

Reach our target group both live and afterwards- A webinar gives us the opportunity to continue to reach our target group when the broadcast is over, since each webinar can also be watched afterwards. This enables us to increase both the reach and the impact of our message.

Interaction with our target group- Reach our audience and reinforce our message. Webinars enable us to utilize polls, chats and calls to action, or to show our viewers PowerPoint slides or videos. The more interactive our webinar is, the greater the impact of your message will be.

Webinars save time and money- Long journeys involve travelling time and expense, but a webinar eliminates the need to travel. Make it easier and cheaper for our target group to be engaged by our message. There are advantages for us as the ‘sender’ too; the costs are much lower than organizing a physical event and hiring a venue, for example.